how to sell tickets

By: Abby Ballard

About six months ago, an email popped into my inbox from a brand new ticketing service.

It said something about seeing our event – a ball for over 200 young people – and how we could make the change to selling our tickets on their platform. The email also mentioned how we could donate the booking fees to a charity of our choice if we made the switch.

At the time, I was about two weeks out from the event.

Going through my head was this, in a matter of a few seconds:

ARGH. STILL NEED TO SELL TICKETS. ANOTHER EMAIL. I’LL QUICKLY RESPOND TO THAT – WAIT *NEW EMAIL*. SO THE MUSICIAN JUST CANCELLED? WOW. THIS EMAIL FROM – YES, MADDIE, I CAN HELP YOU WITH THE DÉCOR. BACK TO THE EMAIL. OH, COOL. SOCIAL ENTERPRISE. NEED MORE TIME. STRESS. SEND HELP.

You understand, right?

via GIPHY

I was so impressed that someone was reaching out to me to use their service and when I did a bit of research about it, I was astounded. It was an inventive idea; changing the way ticketing platforms use booking fees by donating them to charity.

Nonetheless, my frazzled mind didn’t have the time to investigate and give the email the time it deserved.
Fast forward to March, this year. Here at IMPACT HQ, we were in the motions of organising our Autumn Affair event (you didn’t come? Why? It was great, please be there next time!). As we were just about to jump on Eventbrite to begin selling our tickets, somehow my brain ticked back to the email in my inbox from last year.

Frankly, I was impressed by my memory. I couldn’t find the email, but I just googled, “ticketing platform social enterprise”.

There it was: Humanitix.

The organisation that emailed me and we would go on to use for Autumn Affair – with great success.

If you haven’t heard of Humanitix before, here’s the 101:

It was launched at the end of last year as a socially conscious alternative to ticketing platforms like Eventbrite or Sticky Tickets, with one big difference. You know those irritating and often over-priced booking fees that you get with traditional ticketing platforms? Well, instead of those fees going into the pockets of big business, with

Humanitix you can donate those booking fees to a charity of your choice.

A-MA-ZING.

For example, if you were hosting an event, selling 200 tickets for $120, a total of $348 would go to charity. Not to the profits of the business; your charity of choice.

I could spend the rest of this article arguing the merit of Humanitix.

Instead, I’ll take a different approach.

I’m calling upon event organisers, no matter how big or small their event is, to make the switch to Humanitix. Not only that, I am calling upon you – as the festival-goers, attendees of charity breakfasts, and annual faces at uni balls – to compel organisers to make the switch.

how to sell tickets
Yes, all of you dancing at festivals, enjoying the bar tab at uni balls. Make the switch.

It has become a regular complaint of my friends, and among the broader populous, a feeling of helplessness. Like we have no power. No power to influence government decisions, no power to truly change global issues, including climate change, violence and persecution towards minority groups or world hunger. No power to create meaningful change on a local level; helping the homeless person you walk past every day, supporting young Indigenous people, or preventing another individual from taking their life.

Any power we do have is limited.

But, with such a mentality, it not only inspires no change but denies the reality of the opportunities that do exist.

Opportunities that lie in something as simple as Humanitix.

On the phone, I was speaking to one of the co-founders of Humanitix, Joshua Ross. He said that many people have grown into the era of being keyboard warriors.

We find it easier, myself included, to criticise from my home about others lack of action, rather than creating action ourselves. We think we can’t be philanthropists, only create awareness. Or, can’t financially afford to make regular donations to charity.

While that may be true for some people, there are hundreds of new platforms that enable our opportunities. They transform us from being just angry-computer-people to young people empowered to make positive, tangible change.

And, genuinely, one of those platforms is Humanitix. I can assure this isn’t one of those #sponsored posts, but a sincere belief that choosing social conscious services, such as Humanitix, empowers us to make a difference.

For the event I hosted last year if I had have made the switch to Humanitix, I could have donated $500 to a charity of my choice. That could have been Yalari, to help Indigenous children go to high school, or Family Planning NSW so women can make safe choices about their bodies.

how to sell tickets
See? Here I am at the event I did. Except, we could have donated far more money to charity.

$500 doesn’t sound like a lot, but in a climate of unsustainable funding from the government, it still means something. And with hundreds of events occurring nationwide every day, my contribution would be one in a much larger pool.

Which, leads me to my final point (I promise, we’re almost done). It doesn’t just end with you make responsible, socially conscious decisions. It also means you compelling the organisers of large-scale events to make the switch.
To contact them with the information of Humanitix. To ask them why they are using for-profit ticketing platforms when there is an evident alternative. Email, call message. To put public pressure on festival organisers, conferences, galas and balls, and every person who facilitates a “networking luncheon” to make the responsible change.

Every time we make ourselves feel powerless, we deny the opportunities that exist. We deny my meek $500 to the tens of thousands of dollars from national events.

With platforms like Humanitix, it’s on us now. It’s on me. It’s on everyone.

If I haven’t already convinced you to get on board with Humanitix, then just click on their website right here. Contact them and they will get back ASAP. I promise.

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